No, I'm not saying software used by advisors HAS to be vetted. I'm saying that I don't know a single compliance officer that would green light a piece of software that provides any type of financial analysis, or recommendations to be used by their company as a whole without it being audited. Due to regulations, the risk is just too high. Now whether the individual advisors use it on their own is a different story. But the main issue there is that there are already an obnoxious number of channels, apps, systems that advisors have to use, the last thing most want to do is add another system into the mix, unless that system greatly simplifies things and integrates into their existing systems somehow, it probably isn't going to happen.

You're not offering advice, but you're offering the code which generates recommendations on position allocations. Any recommendation is considered 'advice' by FINRA and has to follow strict suitability requirements. Whether or not this would require any registration, licensing, etc on your part I have no idea, but it's definitely something I'd check into just to be safe. In general as long as you're not charging in some way for said advice there's no FINRA requirements, BUT that doesn't mean there wouldn't be any liability.

Every broker/dealer has their own management software/platform for client accounts, some more comprehensive than others. Though I don't know any of them that allow use by the general public, you have be be a registered rep of their firm to use them. The reason you don't see them publicly available is because of regulatory requirements regarding suitability for recommendations. Though companies like Fidelity and Schwab have some pretty in-depth tools for account management on their sites.

I see what you're saying. Agreed, there are barriers to entry and the market is competitive.

I think one place we haven't been clear yet is what wealthbot.io does. He doesn't actually generate recommendations on position allocations. He is a platform for advisors to set up their own risk questionnaire and tie that risk questionnaire to a portfolio of the advisors creation.

Questionnaire shows risk rating = 20? Assign portfolio with risk rating = 20

It's up to the advisor to create a risk profile questionnaire and the portfolios.

Otherwise, I think we're on the same page. This is a tough regulatory market and there are a lot of (confusing) options out there for advisors.

just to add a little... in a grand scheme of things wealthbot.io is not very different from excel. (except we do a few more things, which relate to an RIA's daily workflow).

at the end of the day we will generate a trade file (or signal) but that's it, it's up to RIA to ensure that final decision is correct. i would say that we encourage people to look at the rebalancer logic, adjust/modify and be aware of the flow in the system.

plus there's is a portfolio accounting system which ensures accuracy in all transactions performed by the custodian.

it's exactly the opposite of what is going on in fintech world. we offer complete transparency... and although you could think of our rebalancer as an "advice giving" tool, in reality it simply calculates and adjusts out of balance holdings. the final financial advice is on the RIA, as it is today. we simply give them tools, which they don't have today to manage their clients/portfolios free of charge (open source).

if an RIA only wants to use an on-boarding portion of the product and do their rebalancing the way they like to do it, that's completely up to the end-user.