management could incentivize "boring" work by allotting bonus equity/share/money to those who do it instead of the "glamorous" work. Then the individuals gets to decide for themselves what to work on. If not enough people are doing the boring work, it just means that the work isn't being compensated for enough.
Except we're talking about structures where there is no management to speak of. If there is strong management, they can just tell people to work on those things as part of their job. I suppose you could extend your idea to a loosely structured company where incentives would be created through consensus.
