Precisely. It's about choosing when and how to give up privacy.
The "adamant about privacy" perception mostly comes about because of all the people actively trying to expose our information to various other parties. In response, we fixate on those cases where we don't want that to happen, as an argumentative counterpoint. The times where we want to share things are simply not as interesting, since sharing is easier (technically and politically), so we make less noise about it.