It may even be that they have no alternative but to lie in their press release. Like say hypothetically they went to Flock and said “I know we have a contract saying we’re gonna do this partnership but given the optics and the amount of heat we’re getting we have to cancel”.

Flock may well have agreed on a break to the contract but stipulated that Flock had to agree to the wording of the press statement and Amazon was not going to disparage Flock yadda yadda.