It would be great to have the questions of “what is it? What is it for?” Answered quickly and succinctly above the fold on the marketing site.
You probably have an influx of traffic that you could convert to customers through “what is this? -> oh cool I could use this!” pipeline if the marketing website enabled that.
What is NATS, how does it compare to other similar software, and why use a hosted solution… all this should be easily found.
And if I see a “enter name and email to download a resource” it just immediately turns me off from even engaging with the site.
You probably have an influx of traffic that you could convert to customers through “what is this? -> oh cool I could use this!” pipeline if the marketing website enabled that.
What is NATS, how does it compare to other similar software, and why use a hosted solution… all this should be easily found.
And if I see a “enter name and email to download a resource” it just immediately turns me off from even engaging with the site.