I can't be the only one that noticed that during the unveiling the Apple home page continued to display the iPhone 4S and the "new iPhone." It wasn't until later in the day that the front page switched from showing me the Macbook Pro to the iPhone 5.
When I loaded HN all I saw was one story about a journalist going "undercover" in an iPhone factory. I didn't read it.
The hype surrounding each new Apple product is no mistake. Steve Jobs waited to die until the iPhone 4S was finished unveiling. If Apple wants to keep its market position, they will need to keep the hype coming in a carefully timed and orchestrated manner.
Some would argue for a consumer oriented company selling expensive goods to be profitable, a marketing company is the only kind of company it can be.
Marketing means understanding your users, and if you don't understand your users how do you convince them to give you the money? Users are not like government officials or company executives where you can convince them by a slideshow or a list of bullet points about why the product is great; the product itself needs to be great because consumers are the ones using it.
I disagree - yesterday's event was not flashy at all. It was all about hardware and specs. Even the short jab at marketing didn't seem too serious ("lightning and thunderbolt, haha").
I'm still not sure how to feel about this. I think I love the iPhone 5, but iOS6 feels underwhelming.
When I loaded HN all I saw was one story about a journalist going "undercover" in an iPhone factory. I didn't read it.
The hype surrounding each new Apple product is no mistake. Steve Jobs waited to die until the iPhone 4S was finished unveiling. If Apple wants to keep its market position, they will need to keep the hype coming in a carefully timed and orchestrated manner.