Runaway consumption is bad. But it increases profits quarter after quarter. You're right, people will not give it up. Neither those who want to consume more and more, nor those who profit from and foment that cycle.

Consumption under capitalism is therefore a problem, because it creates and reinforces rampant consumerism, which is destroying the habitat.

We will drive society all the way into the ground before we give that up. I understand that. But I will not contort my mind into convincing myself it is either natural or ok.