Ya, in the past the messaging was more like "get the ergonomics of the cloud with the economics of owning your own hardware", I think it's confusing to just call it a "cloud computer"
Yes - that makes loads more sense to me. It's cool that you can spin stuff up and it's all integrated with the hardware - having seen fairly large VMWare installations and all the faff it takes to make them work, this seems really useful. I just don't think it's the same as the cloud, and the article seems to discount the main reason for the cloud: opex, letting you get started (and stopped) quickly and cheaply.