Yea but you can massage data in a way that it makes something look better than it otherwise would. For example, if you asked people right after a treatment if their tinnitus was a lot better, moderately better, a little better, or no change, then you have framed things in a way that many people might say "a little better" even if it's no change. Or you can disqualify all people for whom there was no change or for whom it became worse as "not suitable for treatment." There are lots of games that can and do get played with these sorts of numbers.
[1] https://treblehealth.com/lenire-tinnitus-review/