I've never heard of this guy though I played full throttle back in the day.
What were his channels for making this known?
Was it only on http://www.doublefine.com/?
He's a big name in gaming, and probably reached out to a lot of people through gaming press which in turn follow his twitter account. Let's not forget this isn't just Tim Schafers company, I think Ron Gilbert has a lot of pull as well. And Double Fine is a well-rounded developer with a solid dedicated user base.
