Good execution pretty much is a continuous stream of good ideas. "The idea" is merely the top level idea, and it matters most because it is at the top level. Good execution is rarer because it requires not just the possession of a single idea, but the propensity to come up with them day in day out.
The other thing to note is, there is a confusion, I think, that the people have and is — the books and press kind of work this way in that we think about "an idea." When we think of ideas for movies, we think about ideas for products. And it's usually thought of as some singular thing.
But the reality is, these successful movies — as with all successful products — have got thousands of ideas. It's just all sorts of things necessary to make it be successful. And you have to get most of them right to do it. And that's why you need a team that works well together.
