> I connected to that ads database (I assure you, random engineers can no longer do this!), copied out all of the ads+keywords, and did a little bit of sorting and filtering with some UNIX SHELL COMMANDS

One of PowerShell's nifty tricks includes being able to walk a SQL DB like its a file system, see https://docs.microsoft.com/en-us/sql/powershell/navigate-sql...

PowerShell is insanely flexible.