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> take a cue from the biomedical research community and adopt an institutional review board

Some sort of "tech IRB" is absolutely needed. Unfortunately, when this idea was brought up after Facebook's infamous "emotional contagion" experiment - that any kind of human experimentation needs some kind of ethical oversight - the common response was "everybody does A/B testing".

A more practical idea is liability. Let the insurance companies handle the problem with a UL-like certification process that enforces bare minimum standards for data privacy.

> he data they're collecting

[slightly off topic] re: the industry's insatiable thirst for More Data... Negativland recently[1] return to us in our hour of need!

[1] https://www.youtube.com/watch?v=sTWD0j4tec4



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