Honestly surprised there's a "need" for this. This is the kind of thing I would shoot down as a business idea, simply from the standpoint of - nobody needs that.
I'm obviously wrong as there are successful examples like universe out there. But boy does it show me that I'm often completely detached from the consumer in these instances.
Fwiw I can remember a time when I was like "Why on earth would anyone want Squarespace when they can host their own site!?"
These days I try to assume I probably don't understand! For the start of this product, we had a Design Sprint where we came up with the idea, and then brought in real Instagram users to test the idea on (with very lowfi prototypes) befor actually building!
The number of businesses which need hosting is larger than those who are capable of self-hosting. So Squarespace makes obvious sense.
Through that lens: is the number of businesses/people that need a website builder greater than the number of them with access to a desktop computer? For the US, I'd say no. But in Asia I can see this being the case.
I think: Instagram doesn’t allow links in image comments/captions, but does allow a link on your bio/profile page. So people end up sharing links by setting their profile link, and then commenting “link in bio.”
So the pitch here is, I think—make a full website to accompany your instagram posts, just as easily as you posted the photo itself.
It's by design. Instagram is another example of 80-20 (really 95:5) in terms of content consumers vs. creators/influencers. And the latter group are always selling some kind of product.
IG makes its money on advertising inside of the platform. As a result, they want to limit the ability of creators' to create their own ads by linking out to non-IG properties.
I'm obviously wrong as there are successful examples like universe out there. But boy does it show me that I'm often completely detached from the consumer in these instances.