The real problem is supply. Popular tickets are scalped because there's only so many tickets. Then unpopular tickets are scalped because it was so easy to scalp the popular ones.
There's only so many sneakers that can be made: making more chews up the supply chain for something which isn't _truly_ being consumed.
sounds like to me that the seller doesn't want the scalper to sell outside the official channels imho. It might dilute the brand as well.