As of right now 2,649 people have pre-ordered 2,742 wristbands. In 27 days the creators will receive $190,812 (Kickstarter takes a five percent cut) to manufacture and ship those 2,742 wristbands. It took three days for all this to happen, 27 more to go.
I don’t know whether 2,649 people want to wear it but they at least want to buy it. It’s definitely a Kickstarter success story. What’s the point you are making?
Agreed - it also feels like the omission of any useful in-context product shots (actual people wearing the watches at different angles) is subconscious admission the major design failure is that the product will simply be far too 'chunky' for your average 2010 MacBook-Air-wielding consumer.
There is one in-context product shot in the video which quickly moves to a carefully-framed, front-on shot.
For a high-brow piece on design I'd say (at the risk of taking this all too seriously!) that removing a wearable object from its context in almost all the product shots is a 'teeny' bit of low-brow design deceit.
The model arm wearing the watch was not a small arm, and the watch looked big. I don't know the size of a nano but it looked too big to be worn on the wrist to me. I do have fond memories of calculator watches though.