I always chuckle at seeing the "The damn page hijacked my back button/spacebar/Tab/cursor keys!" comments because even though they are technically right, they usually exaggerate the inconvenience. But goddamn this has to be one of the most frustrating websites from a huge company/vendor I've ever used, despite the very cool offering.
It actually was pretty straightforward on iOS Chrome mobile. On Desktop though -- WTF, users are supposed to eventually figure out how to activate the hidden menubar at the top? My first thought after mousewheeling to the giant IBM logo was that Chrome had crashed, because motion/interactivity had seemingly stopped so suddenly. Not since the Flash days have I seen a bespoke interactive web experience with such prominent navigation/UX confusion.
That said, when I figured out how to navigate, I enjoyed reading the narrative text, and I definitely plan on trying the font out in my next project.
In my company, I've often used an IBM created expense reporting tool as an example of how NOT to design UI :-) Looks like the mindset permeates the company.
It actually was pretty straightforward on iOS Chrome mobile. On Desktop though -- WTF, users are supposed to eventually figure out how to activate the hidden menubar at the top? My first thought after mousewheeling to the giant IBM logo was that Chrome had crashed, because motion/interactivity had seemingly stopped so suddenly. Not since the Flash days have I seen a bespoke interactive web experience with such prominent navigation/UX confusion.
That said, when I figured out how to navigate, I enjoyed reading the narrative text, and I definitely plan on trying the font out in my next project.