Maybe misreading, but a lot of major Instagram publishers exist through product sponsorship.
Letting publishers have control of this sort of linking increases the value of the sponsorship, thus helping out content creators. Like how YouTube's ad-revenue sharing supports people making videos.
I would see this more as a way for content creators to monetize better than for Instagram to monetize.
Letting publishers have control of this sort of linking increases the value of the sponsorship, thus helping out content creators. Like how YouTube's ad-revenue sharing supports people making videos.
I would see this more as a way for content creators to monetize better than for Instagram to monetize.